TREASURE is an award-winning South Korean K-Pop boy band formed by YG Entertainment. Formed through the survival reality program, “YG Treasure Box” (2019), the 10-member group, consisting of: Hyunsuk, Jihoon, Yoshi, Junkyu, Jaehyuk, Asahi, Doyoung, Haruto, Jeongwoo, and Junghwan, made their official debut on August 7, 2020, with the release of the lead single, "Boy" from the single album, “The First Step: Chapter One”. Since then, the group has promoted heavily, making appearances on a number of variety shows, including the “2020 SBS Gayo Daejeon in Daegu” (2020).

TREASURE

Watch: Jennie Takes 1st Win For “like JENNIE” On “M Countdown”; Performances By Mark And Haechan, NMIXX, And More

Watch: TREASURE Takes 1st Win For “YELLOW” On “Show Champion”; Performances By SF9, SAY MY NAME, And More

TREASURE, G-Dragon, j-hope, Rosé, And Jisoo Top Circle Weekly Charts

Watch: G-Dragon Takes 8th Win For “TOO BAD” On “Inkigayo”; Performances By LE SSERAFIM, TREASURE, And More

Watch: G-Dragon Snags 7th Win For “TOO BAD” On “Music Core”; Performances By LE SSERAFIM, TREASURE, And More

Watch: G-Dragon Takes 5th Win For “TOO BAD” On “M Countdown”; Performances By SEVENTEEN’s HxW, Seulgi, And More

TREASURE Tops iTunes Charts Across The Globe With “PLEASURE”

March Boy Group Brand Reputation Rankings Announced

2025 K-Pop Tour Masterlist: Concerts, Fan Meetings, And More

Winners Of The 1st-Ever D Awards

TREASURE members enter a unique reality show where they compete to become "Mr. TREASURE" by showcasing their romantic charms. At "TREASURE Castle," the group's male idols vie for the attention of beautiful female judges, with daily challenges designed to test their romantic skills. Each successful contestant earns a coveted jewel, turning the group into friendly but fierce love rivals. The competition pushes the members to reveal different sides of their personalities as they attempt to win the ultimate title. This is a 2024 South Korean variety TV show produced by Park Mi Yeon.

Shining SOLO

💖 TREASURE Castle Team💖 

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