Fei is a vlogger based in the United States who produces the vlog titled “heyitsfeiii,” the self-proclaimed official “K-pop fan girl feels fambam.” She covers topics ranging from K-pop reactions, weird hacks and product reviews, Korean beauty and skincare, K-pop makeup tutorials, and her favorite Korean idols, including GOT7, BTS, EXO, SEVENTEEN and NCT. Some of her most popular videos are those that compare Korean vs. American beauty products and acne treatment products.

heyitsfeiii (Creator)

"SHOOK" is a Viki Original series featuring K-pop groups nominated for the 13th Annual Soompi Awards, hosted by Creator Fei. Each episode showcases different idol groups completing entertaining missions that reveal their unique personalities and talents. Groups like A.C.E, MVP, MAMAMOO, Oh My Girl, The Rose, and TRCNG participate in challenges ranging from dance choreography tutorials and K-pop knowledge tests to interview segments and English slang communication. The series offers fans an intimate and playful look at their favorite artists as they engage in fun, unexpected activities that highlight their individual charms. This 2024 South Korean variety show provides an innovative platform for K-pop groups to connect with audiences in creative and engaging ways.

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